PRA - The Premium Rate Association

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PhonepayPlus Announce Zero Increase in Levy

Following consultation with industry, PhonepayPlus reduced its proposed 2009/10 budget to 0.0% on 2008/9. This was subsequently presented to, and approved by, the Ofcom Board.

As a result, PhonepayPlus has announced that its levy for 2009/10 will be 0.48%. The levy applies to all outpayments payable by network operators to service providers in respect of revenue generated by premium rate services, and is calculated as a proportion of every outpayment to ensure that PhonepayPlus continues to receive adequate funding to carry out its activities, as required by Section 121 Communications Act 2003.

Phonepayplus had previously announcement in it business plan last year that the regulatory agency was planning to increase its levy by 2.4%.

Concerned by the impact that the increase would have on the industry the Premium Rate Association met twice in January with Paul Whiteing, CEO at PhonepayPlus, to discuss the budget and at those meetings put forward a number of cost saving measures.

On hearing the news Premium Rate Association Chief Executive Suzanne Gillies commented "We are delighted that PhonepayPlus has listened to our concerns and has now made adjustments to its budgets."

Welcome

The Premium Rate Association (PRA) was established in September 1997. It is a membership driven, self-regulating organisation dedicated to the present and future development of the premium rate industry in the UK.

The Premium Rate Association is the trade association for the UK premium rate industry. The PRA provides the ability for members to network between themselves to the benefit of the industry and their companies. We work on various industry issues and consultations and deal with major industry changes. The PRA also ensures that industry views on such matters are properly represented to the relevant bodies. We liaise with these bodies, and also publishers, equipment manufacturers, network operators, service providers, information providers and any parties involved in the industry.

By joining the PRA, you will be joining other members of the premium rate industry and will ensure that our work on your behalf will take us towards fair and reasoned regulation that protects both the industry and the consumer.